alegriaSBB Gourmet Catering has worked with Armando Martinez of Alegria By Design for many years on many amazing events. From a beautiful wedding day to an incredible corporate dinner, Armondo is simply an astounding local event planner.

Below is an interview we recently conducted with Armondo regarding his approach to assembling the perfect event. SBBGC is also looking forward to participating in the local Wedding Courtier Fair, which is the brain child of Armando’s. The Courtier Fair will be taking place on March 27, 2010 at the University Club from 2:00 to 6:00.

For more information on Armondo's event planning services with Alegria By Design, or for more information on the Courtier Fair, you can search his website or use the following information to contact him directly:

All the Best ~ SBBGC

(SBBGC) How long have you been in this business?

I established Alegria by Design in 2001.

(SBBGC) How did you get your start?

I have a background in retail store design, visual direction, retail branding, photo shoot styling and project management. After taking some time off to reflect on what in life makes me happy, I created Alegria. Alegria reflects my personal dedication to beauty, style, cultural diversity and most importantly, happiness.

(SBBGC) What are the most important things that an event planner provides to a client?

I believe that having professional assistance is a wedding gift a bride and grooms give to themselves. From the day planning begins, through the final dance, I want my clients to relax and enjoy the experience. Designing an environment, developing and managing a budget, collecting vendor recommendations and interviewing vendors, not to mention coordinating the wedding day, can be a daunting task. For me, it all comes down to celebrating what matters most in our lives. I feel lucky to be a part of making memories.

(SBBGC) What sets a good event planner above the rest?

I begin by working with each couple to determine their dreams for the day: how they want the event to look and feel, what they want guests to remember, and how they envision the day unfolding. The most important thing for couples is to work with people they trust and enjoy, who can help them articulate exactly what they want from their wedding day. From there, all the other decisions come together so much more easily.

(SBBGC) What are some of this year’s trends in events and weddings

”Design with precision” and a trend to the “updated Classic” is what I’m experiencing. Excess and unnecessarily overly layered décor has been replaced with impactful placement, functional furniture and more personalization than ever! Soulful events that reflect personal style and tell a story or send a message transform a party to an event!

(SBBGC) What do you look for in a good food caterer?

I look for creativity in a caterer. Creating a menu that not only looks beautiful but tastes amazing, requires an innate artistry.

(SBBGC) What was your experience working with SBB Gourmet Catering

I refer SBB Gourmet Catering to my clients because I trust and have tremendous confidence in them. SBB Gourmet Catering offers excellent service, years of experience and incredible food at a great price! My reputation is everything and who I refer my clients to is critical. This is a tremendous and highly professional Santa Barbara catering company and to top it off, they are a lot of fun and joy to work with.

Armando Martinez
Alegria By Design

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